Journal 7- Zoo

This ad campaign was for the Buenos Aires zoo. It features the price of a stuffed animal and the corresponding real animal and how much it costs to see it the zoo. The campaign's slogan is "Get more for much less" and it is a print ad.
I think these ads are very clever, appropriate, and effective in getting the message across to the target about the brand. It is clever that it shows the corresponding stuffed animal beside the real animal along with the costs to either buy the toy or see the animal. This is appropriate to the brand because to buy a life like stuffed toy of a lion a consumer would be paying top dollar and it is still not the real thing. For much less the consumer can go to the zoo to view the real animal as well as purchase the toy in the gift shop. This makes the ad effective by visually telling the consumer how much it costs to visit the zoo compared to buying a toy perhaps at their own gift shop. The consumer can see just how much they spend on their child buying toys that resemble real animals compared to going to see it. This is also appropriate to the brand because in other advertisements they use clever humour to portray their zoo and what it offers. This is continued into this ad.
It is appropriate to the target with targets being parents of younger children. For parents to view this ad they can see how much they are spending on toys for their child compared letting their child see the real animal and learn about them through the zoo. Also if children were to view this ad it may attract them with the toy and the real animal causing the child to tell their parents.
The ads are also very interesting and cute which would generate interest in people to do further research into the zoo and what it offers. This makes it effective to the brand. It is also appropriate to the brand because it features animals that are actually at the zoo. Consumers aren't being mislead to believe that there are lions and giraffes when perhaps there is none. This is not the case here.

The message is also very appropriate and effective. As I stated before the customer is able to see how much it costs to go to the zoo compared to perhaps buying a toy. The message "Get much more for less" is shown here visually which is effective because it makes the consumer more aware of what they are actually spending.
Overall this is a very good ad. It is clever while still delivering the message.

"Brilliant Buenos Aires Zoo Ads." Design Ideas and Tech Concepts - Toxel.com. 28 Aug. 2008. Web. 12 Nov. 2010. <http://www.toxel.com/inspiration/2008/08/28/brilliant-buenos-aires-zoo-ads/>.