After eight weeks of being in class and learning about the various laws and ethics that deal with advertising, I feel that I have really grown to understand the industry. Now when I look at an ad I think about how it could be improved to really impact the viewer and what kind of message the ad is sending. I also look at ads that I do not like and understand all the reasons why perhaps I don’t like it. Rather than saying “I hate that ad” I can say “I hate that ad because...” These journal entries have also got me considering what actually happens in the real world of advertising. Though there are rules and regulations, many people don’t abide by them because of the “self regulation.” I find this very interesting and it makes me wonder more about the industry and how I can be part of it.
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